AMC | 15 MINUTES
The magic of the movie theater experience has faded, but the need for emotional, immersive, and shared moments remains.
THE CHALLENGE: REKINDLE A LOVE FOR THEATERGOING BY REMINDING AUDIENCES THAT THE BEST STORIES AT AMC AREN’T JUST ON SCREEN—THEY’RE IN THE SMALL ACTIONS, INTERACTIONS, AND REACTIONS THAT TURN A MOVIE NIGHT INTO A MEMORY.
THE IDEA: POSITION AMC AS MORE THAN A MOVIE—IT’S A PLACE WHERE EVERY VISIT BECOMES A STORY OF ITS OWN, BLENDING IMMERSION, EMOTION, AND COMMUNITY INTO AN EXPERIENCE AUDIENCES WANT TO RELIVE AGAIN AND AGAIN.
OUT-OF-HOME
ACTIVATION: WHAT’S YOUR #AMCECRET?
OVER 56% OF AMERICANS GO TO THE MOVIES ON THEIR FIRST DATE. WITH THAT MANY TRIPS TO THE CINEMA, WE KNOW YOU’VE GOT A TRICK OR TWO UP YOUR SLEEVE.
THROUGH OUR PARTNERSHIP WITH HINGE, YOU CAN NOW SHARE YOUR #AMCECRET ON YOUR DATING PROFILE.
DO YOU READ SPOILERS TO IMPRESS YOUR DATE? WATCH THE PREQUELS ON REPEAT IN THE DAYS LEADING UP TO THE DATE? DESIGN YOUR LETTERBOXD ACCOUNT FOR MAXIMUM INDIE STREET CRED?
IT’S OKAY, WE LOVE YOU ANYWAY. IN FACT, WE’RE GOING THE EXTRA MILE TO PAIR UP TWO LUCKY AMC-ERS AND SEND THEM ON A SPECIAL DATE AT ONE OF OUR CINEMAS–ALL INCLUSIVE.
SOCIAL MEDIA
CLASS: PORTFOLIO DEVELOPMENT I
PROFESSOR: DOUG GOULD
ART: ME
COPY: AHAAN VAKNALLI
