ARLO + CO. | BRANDING

A modern café that balances playful energy with simple, feel-good design.

THE CHALLENGE: CONCEPTUALIZE A RESTAURANT, INCLUDING A LOGO DESIGN, A MENU LAYOUT, AND A LANDING PAGE.

THE IDEA: ARLO + CO. IS A MODERN CAFÉ WITH A COBALT BLUE BUBBLY LOGO THAT FEELS WARM AND PLAYFUL. A CLEAN, MINIMAL MENU AND WEBSITE CREATE A SEAMLESS AND FRESH EXPERIENCE FOR CUSTOMERS.

CLASS: DESIGN STRATEGY & SOFTWARE

PROFESSOR: SANIYA DATTATRAYA

ART & COPY: ME