STRAVA | WHAT MOVES YOU?

Your personal best isn’t a number.

THE CHALLENGE: TAKE SOMETHING FROM THE WORLD OF HEALTH AND WELLNESS AND MAKE IT FEEL FRESH, CULTURALLY RELEVANT, AND ACTUALLY FUN.

THE IDEA: FITNESS HAS BECOME A GAME OF NUMBERS — STEPS, REPS, CALORIES, PACE. BUT MOVEMENT ISN’T MEANT TO BE MEASURED; IT’S MEANT TO BE FELT. LETS MAKE STRAVA THE PLATFORM ABOUT MOVING WITH INTENTION, NOT FOR RESULTS, BECAUSE YOUR PERSONAL BEST ISN’T A NUMBER.

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