HEINZ | IGNITE YOUR DAY
If you can handle the heat at breakfast, you can handle anything.
THE CHALLENGE: GET GEN Z AND YOUNGER MILLENNIALS TO MAKE HEINZ JALAPEÑO KETCHUP THEIR #1 BREAKFAST STAPLE BY SHOWING UP AT THE MOST IMPORTANT MEAL OF THE DAY, BECAUSE THE THICK, RICH TASTE OF HEINZ ELEVATES EVERY MORNING ROUTINE.
THE IDEA: POSITION HEINZ JALAPEÑO KETCHUP AS THE FEARLESS START TO THE DAY, HIGHLIGHTING HOW STARTING YOUR MORNING WITH HEINZ’S BOLD, SPICY FLAVOR FUELS CONFIDENCE AND ACTION, ENCOURAGING GEN Z AND YOUNGER MILLENNIALS TO TACKLE CHALLENGES THEY’D USUALLY SHY AWAY FROM.
CASE STUDY
OUT-OF-HOME
DIGITAL BANNERS
PACKAGING
LANDING PAGE
SOCIAL MEDIA
CLASS: PORTFOLIO DEVELOPMENT I
PROFESSOR: DOUG GOULD
ART: ME
COPY: JOSEFINA RIOS
