HSBC | BUILT IN RED

What begins as a single color becomes a visual symbol of change, building a more connected world.

THE CHALLENGE: CREATE A GRAPHICS-LED CAMPAIGN THAT USES STORYTELLING AND SYMBOLISM TO HELP HSBC OWN “HSBC RED” AROUND THE WORLD, MAKE IT UNIQUELY THEIRS AND CELEBRATE THEIR PANTONE COLOR LAUNCH.

THE IDEA: TRANSFORM HSBC RED INTO A VISUAL SYSTEM OF PATTERNS THAT REFLECT THE GLOBAL IMPACT THAT HSBC’S PARTNERS CREATE.

AIRPLANE VIDEO

DESIGN RATIONALE

AIRPLANE PAMPHLET

ANIMATED WALKWAY

PANEL SYSTEM + IN-AIRPORT

LANDING PAGE

SOCIAL FEED

MERCH