RENT THE RUNWAY | MATCH THE MOMENT
Life isn’t one size fits all, and neither is your wardrobe.
THE CHALLENGE: BRING MORE MEANINGFUL, CONCEPTUAL THINKING TO FASHION ADVERTISING BY SHOWCASING HOW RENT THE RUNWAY GIVES YOU THE FLEXIBILITY TO MATCH YOUR STYLE TO YOUR LIFE, WITHOUT THE BURDEN OF COMMITMENT.
THE IDEA: RENT THE RUNWAY LETS YOU EMBRACE EVERY EXPERIENCE WITH THE PERFECT LOOK—WITHOUT THE CLUTTER OF YESTERDAY’S TRENDS. STEP INTO SOMETHING FRESH, WHENEVER LIFE CALLS FOR IT, AND KEEP YOUR WARDROBE AS DYNAMIC AS YOU ARE.
SOCIAL MEDIA
OUT-OF-HOME
DIGITAL BANNERS
ACTIVATION: FASHION WEEK POP-UPS & MEMENTO EXPERIENCE
RENT THE RUNWAY WILL HOST EXCLUSIVE POP-UP INSTALLATIONS AT MAJOR FASHION WEEKS IN NEW YORK, PARIS, MILAN, AND LONDON THIS SUMMER, FEATURING THE LATEST RTR COLLECTIONS AND PERSONALIZED STYLING ASSISTANCE.
CUSTOMERS WILL HAVE EXCLUSIVE ACCESS TO LIMITED-TIME RENTALS OF OUTFITS WORN BY INFLUENCERS, MODELS, OR DESIGNERS, ALLOWING THEM TO EXPERIENCE HIGH-FASHION LOOKS WITHOUT LONG-TERM COMMITMENT.
EACH FASHION WEEK-RELATED RENTAL WILL INCLUDE A MEMENTO—A PERSONALIZED TICKET TO COMMEMORATE THEIR SPECIAL OCCASION, SERVING AS A MEANINGFUL KEEPSAKE.
LANDING PAGE
CLASS: PORTFOLIO DEVELOPMENT I
PROFESSOR: DOUG GOULD
ART: ME
COPY: ME & CAROLINE SPIRE
